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The Client: American Writers & Artists Institute
The Prospect and Context: Reader is familiar with AWAI, or is a member of AWAI, but has not purchased the blog program.
The Goal: Get the reader to click on a link to the sales page for the blog program.
Subject Line: I have good news for your writing career!
Preview Text: Get started today
Hi %%FIRSTNAME%%,
Many aspiring writers feel like they need to be an “expert” before they can be successful.
We know from experience that’s not how it has to be.
But if you are thinking that way, I have good news for you!
I can tell you the best and fastest way to jumpstart your writing career…
Even if you have only 15 minutes a day to start practicing, that’s enough…
… Enough to sharpen your skills, get focused, and craft your own special writing style.
It’s also a great way to build your portfolio.
AND you can write about anything! It’s as easy as picking a topic you’re passionate about and starting to write.
In fact, only 2 things are required:
1) a desire to write, and
2) a desire to help people.
Go here for all the details.
To your success,
Rebecca Matter
President, AWAI
Subject Line: The only skill you need to fast-track your writing career
Preview Text: Here’s what you need to know
Hi %%FIRSTNAME%%,
I’ve been so excited to tell you about the SINGLE BIGGEST MARKETING TREND today! And one that’s not going anywhere.
Not only that, it’s one of the simplest and quickest forms of writing to learn… and well-paid writing too!
It’s generally short and direct.
And because of that, you can be writing professionally in only days!
PLUS, there are multiple ways to earn an income with these projects, whether you are interested in writing for businesses, or would rather write for yourself.
You can even make 5- or 6-figure incomes by writing one of these projects in only a few hours a day!
Check out the details here.
To your success,
Rebecca Matter
President, AWAI
Subject Line: Our brand-new program will open doors for you
Preview Text: Let the experts teach you how
Hi %%FIRSTNAME%%,
I frequently hear from up-and-coming writers they don’t want to SELL anything to people.
But did you know a study by Research Now has shown that 84% of Internet users make buying decisions based on one form of writing alone?
And that this form of writing requires ZERO selling?
In fact, studies have also shown that 70% of people would rather learn about new ideas or products through this one writing project than from paid ads.
Which form of writing is it?
Blogs…
No hard selling’s involved. The key is great content.
Simply giving people information they are looking for and want (and need) to hear.
To help you get started on this fantastic opportunity, AWAI has just come out with a brand-new, specialized program on becoming a highly skilled blog writer.
How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success
We recruited one of AWAI’s Master Instructors, Heather Robson, to put the program together for you.
Heather has over 20 years of online writing experience, has written tons of articles on all types of writing, has taught certification programs with other expert AWAI instructors, and is the managing editor of AWAI’s Wealthy Web Writer (recently renamed Digital Copywriter).
Heather knows a thing or two about blogging (well, she knows a lot), including that there are many approaches you can take to write blogs.
So she enlisted the help of 10 of the most successful blog writers of our time to fill you in on their personal approaches!
Including…
Sarah Titus – In what started out as “emails to friends,” her blog shows millions of working mothers how to ditch the 9-to-5 lifestyle and make even more money as stay-at-home moms… earning her an estimated $200,000 per month in income.
Michelle Schroeder-Gardner – Her site “Making Sense of Cents,” which helps people save and manage their finances, consistently generates over $100,000 income per month.
And a blogger who needs little introduction…
Jon Morrow – His site “Smart Blogger” generates millions of dollars every year helping bloggers and online writers reach bigger and more diverse markets.
Along with advice and tips from these experts, we’ve also laid out a very simple, step-by-step program anyone can use to become a well-paid, successful blog writer.
You’ll discover everything you need to be a Pro Blogger:
And you can pick however you want to build your career…
Whether you want to write for businesses, or write your own blogs, or position yourself as an expert to attract the clients you want (or all 3!).
You get to choose.
Go here to check it out.
To your success,
Rebecca Matter
President, AWAI
Subject Line: Master an important writing skill
Preview Text: An incredible opportunity available for a limited time
Hi %%FIRSTNAME%%,
There’s only one day left on this special offer!
Do you want to start a writing career but aren’t sure where to start?
Do you see the multitudes of options available and are overwhelmed, wanting to try them all?
Do you want to help people but don’t want to sell?
By now, you’ve probably seen that AWAI has a brand-new program to help you with all of that.
AND for a short time only, you can get it on sale for $150 off the regular price!
You’ll discover the answers to these all questions and MORE with…
How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success
You’ll see that Blogging is the #1 option for new and aspiring writers to kick-start their career.
Not only will you learn you HOW to write blogs…
… You’ll also SEE many great blogs, each one broken down to show exactly what works (and why).
And once you know how to write blogs, you can carry those persuasive skills over to any other writing you want to do.
This step-by-step, self-paced program is simple and easy to work through. And available any time you want to access it.
To give you a preview of the program and what to expect:
Module 1 – Foundational topics, such as what blogging is, and how to pick a niche
Module 2 – How to decide what to write about and how to schedule a calendar for publication
Module 3 – The different types of blogs and how to write each section, like headlines and body copy
Module 4 – How to grow an audience and build relationships
Module 5 – How to make money through blogging
And… in addition to all that essential information, we are giving you BONUS material too!
Are you worried about how to come up with a never-ending stream of great ideas?
BONUS 1 covers that in 347 “Ready to Steal” Blogging Topics.
Not tech-savvy, so you’re concerned about that?
BONUS 2 will give you step-by-step instructions so simple that anyone can do it, in The Technophobe’s Guide to Launching a Blog.
Want to know exactly how the top bloggers have made their 6-figure and 7-figure incomes?
BONUS 3 gives you all the insider details with 10 Successful and Highly Paid Bloggers Share Their Secrets to Earning Six or Even Seven Figures Through Blogging.
This is one program you do NOT want to miss!
Click here now for even more details…
To your success,
Rebecca Matter
President, AWAI
P.S. We know you may still wonder if blogging is right for you, and we want you to be completely satisfied.
So, we’re giving you a 100% MONEY-BACK GUARANTEE.
If for ANY reason within the first 30 days you decide blogging isn’t for you, contact Member Services and we’ll refund your entire purchase, no questions asked.
Subject Line: Time is running out on this offer
Preview Text: Your program discount is going, going…
Hi %%FIRSTNAME%%,
Time is running out to get your DISCOUNTED copy of
How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success.
Inside you’ll find ALL you need to take advantage of this incredible opportunity to earn a 5- or 6-figure income by writing these projects in an average of just 3.5 hours a day!
Here’s what you can expect:
5 Modules, including:
AND the 3 BONUSES:
The deadline is almost here to save $150 off the regular program cost of $497!
When this deal closes, you’ll have to pay the full catalogue price.
Act NOW to save before you miss out!
To your success,
Rebecca Matter
President, AWAI
Subject Line: LAST CHANCE! Ends tonight.
Preview Text: Don’t miss out on your opportunity to save big!
Hi %%FIRSTNAME%%,
This is your LAST CHANCE to get this brand-new program…
How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success…
… discounted at 30% off the regular price!
Sign up before 11:59 pm EST TONIGHT to get:
Don’t miss out on your opportunity to become a skilled, highly paid, in-demand blog writer, at $150 off the regular price!
You’ll be able to write about what you love…
Choose to write for businesses, yourself, or both…
Potentially make 5- or 6-figures a year by writing only a few hours a day…
And help people by giving them information they’re looking for.
I want you to become the professional writer you want to be in the quickest amount of time.
So hurry and ACT NOW to SAVE $150.
To your success,
Rebecca Matter
President, AWAI
Subject: Welcome to How to Write Blogs for Yourself and Clients
Preview Text: Access instructions inside
Hi %%FIRSTNAME%%,
Welcome to How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success!
I’m so excited you’ve decided to start blogging.
You’re about to embark on one of the easiest and quickest paths to copywriting success!
You can write about any topic you love… build your portfolio… position yourself as an expert…
Write blogs for yourself… for businesses… or both!
And earn 5- to 6-figure incomes, writing only a few hours a day!
Heather Robson, along with 10 other expert bloggers, will guide you step-by-step through your journey to becoming a well-paid, successful blogger.
So jump on in and check out all the amazing information waiting for you in your program!
I suggest you start with Part 1 of the program, Lesson 1: Why Blogging?, to first give you a broad overview of blogging as a career.
Log into your Member Page to get started.
To your success,
Rebecca Matter
President, AWAI
Subject: Start your successful blogging career today
Preview Text: Your simple step-by-step program awaits
Hi %%FIRSTNAME%%,
Just wanted to check in with you. Have you had a chance to look over the program?
The sooner you get started, the sooner you’ll be able to start earning money on your way to becoming a highly successful, well-paid blogger!
Your program is set up in a simple, easy-to-follow format.
Once you log in to your member’s area, you’ll see all the goods waiting for you…
Videos starting with the importance of blogging…
What to write about…
How to write successful blogs…
How to build an audience…
And how to earn money as a blogger.
Plus, the program also teaches you skills you’ll be able to carry over to ANY type of writing you decide to do.
You can get all the details here on your Member Page.
I’m so excited for you to get started on your path as a blogger. And don’t forget to have fun!
To your success,
Rebecca Matter
President, AWAI
P.S. If you have questions, or need help with anything at all, our Member Services team is ready and waiting to help! Contact Member Services online or call 866-879-2924.
Subject: Still thinking, %%FIRSTNAME%%?
Preview Text: Your questions answered
Hi %%FIRSTNAME%%,
Just checking in with you!
I noticed you haven’t signed up for our brand-new program, How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success.
I know you may still have some questions, so I’ve put together a list of the most common ones that have been coming up.
Question #1: How much time will this take me?
As little or as much time as you want, or need! This is a self-study program, so you can go at your own pace.
If you have a lot of hours to dedicate to it, you can get through the program in a weekend.
If you have only 30 minutes a day, it will take you a little longer.
But there’s no rush! Once you grab the program, it’s yours to keep forever. So you can go back to it as often as you want.
The only timetable is yours!
Question 2: Will I be able to become as successful as you say?
Yes, you can be!
Of course, you still have to put in the work. But if you follow the program and modules we provide you, you will have all the information you need to be a successful blogger.
We’ve laid out the program in a way that’s easy to follow and simple to implement.
And we give you resources to start making money right away… whether working for a business or setting up your own blog.
Your future is in your hands! And we guide you step-by-step along the way.
Question 3: Has this opportunity hit its peak?
It definitely has not hit its peak. Blogging only continues to grow.
Statistics show that there are over 31.7 million bloggers in the U.S. today, up from 27.4 million in 2014. That’s almost a 16% increase!
And people are looking for more and more information from blogs. 77% of internet users read blogs, with over 75% of internet users reading blogs regularly!
Not to mention blogging is the 2nd most common form of content marketing, with 89% of businesses using blogs as part of their strategy.
The opportunities are endless!
Question 4: Can I really make a good living with blogging?
Yes! Given that so many people look to blogs for answers, and so many businesses use blogs as a major part of their marketing strategy, the income potential is tremendous!
Let’s say you spend the average 3.5 hours researching AND writing a blog…
You can easily write blogs for 6 clients a month, on retainer for $2,000 each.
If each business needs 5 blogs written every month, that’s $12,000 a month!
Which ends up being $144,000 a year!
So making a good living blogging is definitely within reach.
I hope this answers any questions you had about the program.
If you have other concerns I haven’t addressed here, please reach out to Member Services and they’ll be happy to help!
In the meantime, you can review the original letter we sent by clicking here.
Just make sure to enroll before midnight tonight if you want this limited-time discount!
To your success,
Rebecca Matter
President, AWAI
Subject: One more chance!
Preview Text: Limited time discount disappearing!
Hi %%FIRSTNAME%%,
I saw you checked out our brand-new program, How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success, but haven’t grabbed your spot!
I know it can be a bit scary sometimes to commit to something like this.
But I promise, it will be well worth it.
Almost every business… of every size… and in every market needs blogs!
Did you know an estimated 409 million people are reading over 20 pages of blog content EVERY month?
And that 70% of people would rather make buying decisions from reading blogs than paid advertisements?
In fact, businesses who prioritize blogging in their content strategy can make up to 13x their return-on-investment!
And that’s the need for blogs…
Meaning the opportunities to have a successful blogging career are tremendous.
Another benefit of blogging?
No selling is involved!
Blogs are all about informing people about something they want to, or need to, know…
Providing information so they can make informed buying decisions.
So in effect, you are helping instead of selling.
Even better?
You can write about any topic you want to write about!
Do you like pets? You can write about ways to be a fantastic pet parent… or pet products… or even write for manufacturers who sell to veterinarians and pet stores in the B2B world.
Like gardening? You can write blogs about how to grow the perfect plants, or best-tasting vegetables…
Outdoor activities your thing? Write about great or little-known places to travel… or outdoor equipment, like camping or backpacking gear…
Plus… you can choose to work for a business, or work for yourself and make money in your sleep. OR all of the above!
There really is NO other opportunity like this – where you can write about what you want, have a successful and profitable career with only a few hours of work a day, and truly help people with their needs… without selling.
And this is your LAST CHANCE to get this ground-breaking program at a discount.
I highly recommend you not miss your opportunity!
If you’re ready to start your writing career within days, then go here to sign up now!
To your success,
Rebecca Matter
President, AWAI
P.S. Try it out risk-free…
If you decide within 30 days that blogging is not your thing, contact our Member Services team and we’ll refund 100% of your money back!
No questions asked. You have nothing to lose!