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The Prospect and Context: The offer is for a DIY “aquaponics” system (Backyard Liberty) sold to people in the prepper and survivor niche. This is a sales email that will be sent to a cold audience. These people have no experience with the offer or the company behind the offer.
The Goal: Get the reader onto the sales page itself. Do not sell the actual product. Sell the ‘click’ to the sales page.
From Name: Soaring food costs
Subject Line 1: Food prices skyrocketing year after year
From Name: Food scarcity
Subject Line 2: Canned foods, cooking oil disappearing at alarming rate
We’re facing the worst food shortage in human history…
With rising prices and a dangerous drop in food quantities.
Soon we’ll be walking into grocery stores with bare shelves…
No vegetable oils… pet foods… canned soups and beans…
… Or even baby formula.
No way to feed our families.
We’re living in scary times….
… And it’s only getting worse.
The pandemic wreaked havoc on economies and food reserves.
Tack on the Russian invasion of Ukraine…
Train wrecks leaking toxic chemicals…
And the situation has become even more dire.
Thanks to these disasters, food prices are rising by record amounts.
The average American family spent $1068 per month on groceries prior to these catastrophic events.
Now that average has risen to almost $1200.
That’s over $130… more than families spend on gas or electric bills in a month.
Wheat, corn, and seed oil shortages…
(Say goodbye to bread at the dinner table. Say goodbye to corn on the cob.)
The rising cost of fuel…
And increases in the cost of fertilizer…
Just a few of the major problems.
Don’t be caught off-guard and helpless…
Letting your family starve and scavenge garbage cans for food…
… As goods become harder and harder to get.
This video holds the key to surviving…
Without depending on anyone or anything else for food.
Your family’s future depends on it.