The Client: Modern Dog magazine
The Prospect and Context: Subscriber to Modern Dog magazine’s free eNewsletters but hasn’t purchased a subscription to the magazine.
The Goal: Get the reader to click on a special sale/limited-time offer to purchase a paid subscription to the magazine.
Subject Line A: Labor Day sale! Our lowest prices ever!
Subject Line B: Don’t miss out!
Preview Text: Open this by Monday
Hi %%FIRSTNAME%,
As a loving pet parent, we know you want only the best for your pup! You’ve already shown that as a subscriber to our eNewsletter.
So to get even more in-depth articles and advice, we invite you to explore our magazine subscription at our lowest price ever!
Every issue contains valuable information to help you become a sensational pet parent.
Among others, you’ll discover:
We know Modern Dog magazine will help you provide the best life your pup could ever dream of.
That’s why, for a LIMITED TIME ONLY, we’re offering a special deal on this amazing tool!
In honor of Labor Day, get a 1-year magazine subscription for only $12, PLUS a FREE BONUS issue! That’s less than $2.50 per issue!
Check it out here.
Wags and whiskers,
Your friends at Modern Dog
P.S. Remember… we’re only offering this special deal for a short time. So don’t miss out on this limited-time holiday sale! You have until 11:59 EST on MONDAY to grab this deal before it disappears forever.