An email promotion for a limited-time offer on a magazine subscription.

Email Promotion

The Client:  Modern Dog magazine

The Prospect and Context:  Subscriber to Modern Dog magazine’s free eNewsletters but hasn’t purchased a subscription to the magazine.

The Goal:  Get the reader to click on a special sale/limited-time offer to purchase a paid subscription to the magazine.

Subject Line A: Labor Day sale! Our lowest prices ever!

Subject Line B: Don’t miss out!

Preview Text: Open this by Monday

Hi %%FIRSTNAME%,

As a loving pet parent, we know you want only the best for your pup! You’ve already shown that as a subscriber to our eNewsletter.

So to get even more in-depth articles and advice, we invite you to explore our magazine subscription at our lowest price ever!

Every issue contains valuable information to help you become a sensational pet parent.

Among others, you’ll discover:

  • Invaluable tips on dog training and problem-solving strategies from dog behavior experts
  • Money-saving tactics for getting the best, must-have products on the market
  • Advice from veterinarians to prevent illness and extend your dog’s life
  • Exciting DIY dog-friendly & fashionable home décor ideas
  • Laugh-out-loud dog pics to brighten a rough day
  • Contests and giveaways for you and your furry family member
  • Inspirational dog stories that generate optimism, motivation, and hope
  • Healthy recipes for food and treats that are cost-efficient, convenient & timesaving
  • And so much more!

We know Modern Dog magazine will help you provide the best life your pup could ever dream of.

That’s why, for a LIMITED TIME ONLY, we’re offering a special deal on this amazing tool!

In honor of Labor Day, get a 1-year magazine subscription for only $12, PLUS a FREE BONUS issue! That’s less than $2.50 per issue!

Check it out here.

Wags and whiskers,

Your friends at Modern Dog

P.S. Remember… we’re only offering this special deal for a short time. So don’t miss out on this limited-time holiday sale! You have until 11:59 EST on MONDAY to grab this deal before it disappears forever.